Perfect for small business owners, creative entrepreneurs, and side-hustlers who want a professional-looking brand without hiring a designer.

Whether you’re just getting started or trying to bring more consistency to your brand, this hands-on Canva workshop will guide you through creating a simple, effective 2-page brand guideline. We’ll cover how to choose your brand fonts, colors, patterns, and imagery—and how those choices shape how customers perceive your business. You’ll also get tips on logo strategy and how to make your visual identity flexible yet consistent.

You’ll walk away with a polished 2-page brand guide that you can use to maintain your brand’s voice and visual style across everything you do—from social media to packaging. It’s also a powerful tool to share with freelancers or team members helping you with marketing, design, or content.

Prerequisites: To participate in this class, you must bring a laptop and have a Canva Pro subscription.

About the teacher:

Alexandra Wright is a strategic marketing manager with 10 years of experience helping both B2B and B2C companies grow through smart, effective marketing. Based in Chattanooga for the past three years, she leads the marketing efforts for multiple tag and label brands under the EverGreene Manufacturing umbrella. Alexandra’s work spans everything from hands-on copywriting and content creation to building detailed loyalty programs, managing paid social campaigns, and driving brand strategy across channels. With a passion for practical, results-driven marketing, she helps businesses turn goals into growth.